What’s the best way to get through to companies?
January 2 2012 by Ellen Roseman
Happy new year to my readers. I hope you exercise your consumer rights in 2012.
You have the right to safety, to choose, to be informed and to be heard, according to the original consumer bill of rights put forth by U.S. President John Kennedy in 1962.
Four more rights were added in 1985 by the United Nations: The right to redress or remedy. The right to environmental health. The right to service. The right to consumer education.
So, what happened in the past year? We had a victory for consumer activism with Open Media’s petition campaign to get the CRTC to review its decision on usage-based billing. The CRTC said smaller Internet service providers could charge customers as they liked.
We also had some losses. TD Bank pulled out of the Ombudsman for Banking Services and Investments (OBSI),following RBC’s lead. Now Canada’s two biggest banks can use their own hand-picked mediator for banking complaints — and the federal government has done nothing to stop them.
The Supreme Court of Canada turned down a national securities regulator, saying it was unconstitutional. However, the court may have opened the door to more federal-provincial cooperation in this area, says Ermanno Pascutto of FAIR.
Is customer service getting any better? I’ve seen little improvement. I’m busier than ever helping readers with consumer complaints.
In fact, the Air Miles decision to date-stamp its points with a five-year limit is a step backward and makes Aeroplan’s seven-year expiry date look good in comparison. (Air Canada tweeted my column about the change.)
CBC Television ran a documentary on Customer (Dis)Service last year. And this week (Jan. 6), CBC Marketplace will launch its new season with a one-hour look at Canada’s Worst Retail Customer Service. (I’ll be on the show, giving my views of the three retail chains with the worst service.)
I’m also tackling this topic in a new book, called 99 Ways to Fight Back: How to Hang on to Your Money and Protect Yourself from Corporate Trickery. It’s going to be pubshed by Wiley in the next year or so.
Since I’m still writing, I’d love to get your stories. How do you get through to large corporations? How do you reach a decision-maker who can resolve your complaint?
How effective are social media, such as Facebook and Twitter, in communicating with companies and spreading the word to other consumers? Do you use social media? Do you find they work?
Musician Dave Carroll, famous for his YouTube protest, United Breaks Guitars, will be on the CBC Marketplace show on Jan. 6. He’s written a new ode to consumer activism that he’ll sing on the show.
Talking about social media, check out my story on the Zellers coupon fiasco and Zellers’ Facebook page. I think this is one huge corporate mistake we’ll be talking about for months to come.
Thanks for all your comments on the blog. I expect the total number of comments to get close to, or surpass, the 10,000 mark this year.
Let’s keep talking about consumer rights (and yes, consumer responsibilities) and the progress we’re making in getting our voices heard and our issues taken seriously.

